The ultimate guide to content SEO

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Content SEO is a key part of any SEO strategy. Without content, it's impossible for your site to rank in search engines. It's, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks.
Table of contents
What is content SEO?1. Keyword researchWhat is keyword research?Why is keyword research so important for SEO content?Terms we use in keyword researchHow many keywords?Head or tail?Keyword intent and search intentKeyword research tools you can useAdapting your keyword strategy2. Site structureWhy is site structure important for content SEO?The ideal site structurePractical tips on improving your site structure3. Copywriting for content SEOStart with an original ideaContent design and content SEOCopywriting requires readable SEO contentContent, context and search intent Optimize content for search engines and readersConclusion on content SEOFind out how SEO fit your content is!
What is content SEO?

Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything, from writing to structuring the content on your website. There are three major elements you need to consider that will make your website rank well: keyword strategy, site structure and copywriting.
Why is content SEO important in the first place? Because search engines like Google read your website, so the words you use determine whether or not your site will rank in their results pages. Of course, your website should be well-designed, with a great user interface, and all the technical stuff that makes your site rank in Google should also be covered. But without quality content your site doesn't stand a chance in the search engines.
1. Keyword research

What is keyword research?

Keyword research is basically the steps you take to create an extensive list of keywords you would like to rank for. Every content SEO strategy should begin with keyword research, because you have to know what your audience is searching for if you want to generate traffic. Keyword research helps you to discover the terms you should be aiming to rank for.
Keyword research has four steps:

Write down the mission of your business;
Make a list of all the keywords you want to be found for;
Look at search intent;
Create landing pages for these keywords.

If you do your keyword research right, you should have a clear overview of the terms people use and the terms for which you want the pages on your site to be found. This overview will serve as a guide for writing content on your website.