Shopify SEO: the ultimate guide

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Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although Shopify makes everything easy, there's a lot you can do to improve the SEO of your online shop. In this Shopify SEO ultimate guide, we'll help you on the right track by giving you many tips and tricks. In addition, we'll also tell you what the best SEO app for Shopify is – and we have a Shopify SEO checklist for you!
Table of contents


Introduction
What is Shopify?
What is Shopify SEO?
SEO basics for Shopify
Technical SEO for Shopify
How to increase sales in Shopify
Learn more? Try the Yoast SEO for Shopify training course
Conclusion on Shopify SEO










Yoast SEO for Shopify

Want to outclass your competitors and boost your Shopify store's organic traffic? Yoast SEO for Shopify has everything you need, from creating top-notch content to making your products eligible for rich results in Google. Our 24/7 support team and valuable SEO courses will ensure you stay ahead of the curve.
Get it now! ?





Introduction

Launching an online store has become increasingly popular due to several economic and technological trends driving growth. The e-commerce market has been growing steadily, and with increased accessibility to the internet, entrepreneurs can connect with a broader global audience and start businesses from anywhere. The low cost of starting and operating an online store makes it easier for small business owners or start-ups to enter the market. With most internet traffic from mobile devices, a mobile-friendly online store is critical for success.
Advancements in e-commerce platforms like Shopify, WooCommerce, and Adobe Commerce have made launching an online store easy. The platforms simplified managing store operations and enabled businesses to conduct digital marketing campaigns. The global COVID-19 pandemic has further accelerated the shift to online shopping, and the trend is expected to continue as e-commerce businesses evolve and adapt to changing consumer behavior and technologies.
One of the most apparent successes in the meteoric rise in online shopping is Shopify. And with the following SEO tips for Shopify, you can also benefit from that rise.
What is Shopify?

Shopify is an online tool that helps you easily build and maintain an online store. It is a managed platform, meaning the software is hosted on their servers so you won't need separate hosting. Shopify will take care of all of this for you. You take out a subscription to use it to build your online shop. Currently, Shopify has several plans:

The Basic Shopify plan starts at $39 per month.
The Shopify plan is $105.
While the Advanced Shopify plan is $399.
In addition, there’s also the enterprise-grade Shopify Plus plan.

The differences between the plans mainly consist of having more options or different discounts on various costs. For instance, you’ll get better shipping rates and lower payment costs. You can find the biggest difference in the selling internationally section: only the higher plans will let you set up an international domain and let you set up specific pricing for these countries. Also, the basic plan does not come with reporting options.
Get your store online in no time with Shopify, and follow the SEO tips in this ultimate guide to get started
What is Shopify SEO?

While Shopify helps you set up everything correctly from the start, there are some things to consider when considering SEO. As with all content management systems, you must optimize your store to ensure it performs well for customers and search engines.
With Shopify SEO, you're building a technically sound store that is tuned to what potential customers are looking for. You will use Shopify SEO in such a way that you build a much better solution than what your competitors are doing. You use research to find out what customers need, and you use the power of high-quality content to draw people in. The Shopify SEO tips also have to do with what you do to market your store in other places — both online and offline. At Yoast, we practice holistic SEO and advise you to do the same — it's the only way to get sustainable results.









Shopify SEO tips in a handy checklist

This is a pretty epic Shopify SEO article, and we can imagine it is hard to keep track of all the great tips. Luckily, we put all the main tips in a handy little Shopify SEO checklist. Download the pdf and get started on the SEO of your Shopify store!





Does Shopify have good SEO?

Shopify ensures you set up your store quickly, and customers and search engines can reach it. Shopify already has some basic SEO features, and you can use SEO apps such as Yoast SEO for Shopify for a lot of the other tasks. Of course, this being a closed platform, your control over SEO is limited to what the developers of Shopify allow.
For instance, you have to use the built-in URL structure and a system to manage your products in so-called collections, but these can be sub-optimal and might cause duplicate content issues. In the rest of this guide, we will go through the SEO basics you need to have covered and how Shopify and Yoast SEO for Shopify can help you.
What are the biggest SEO issues with Shopify?

Shopify is one of the best ecommerce platforms out there. It does most things reasonably well, and with some finetuning and care, it's a solid platform to build your online store.
Most SEO issues with Shopify arise from its handling of different products and their variants. Shopify products can live in multiple places/URLs in your online store, and that can confuse search engines. Luckily, Shopify adds canonical URLs to signal to search engines that the one in the /products/ section is canonical. Unfortunately, you cannot do much about this but be aware of the limitations.
Another thing people have an issue with is Shopify's rigid URL structure. It uses a system based on subfolders, making for unnecessary long URLs. For instance, you can find the contact page on a regular site on example.com/contact/, but on a Shopify store, that's always example.com/pages/contact. Unfortunately, there's nothing you can do about this.
Shopify is listening to its community and has begun to roll out several improvements that make it even more attractive as an ecommerce platform. Let's hope they will keep their focus and help you get the best results with your store. In the meantime, Shopify SEO apps like Yoast SEO for Shopify and the tips and checklists in ultimate guides like the one you are reading now help alleviate the various issues.
What is the best SEO app for Shopify?

Shopify is extendable, and you can choose from a broad selection of apps that help you improve your store. Some apps help ship your products, design your store, and offer customer services. Too many to choose from! Of course, there are also some SEO apps to take note of.
Some apps help you optimize images, others help with Schema structured data, and there are all-in-one SEO suites. The best one? We're a bit biased, but we think Yoast SEO for Shopify is the one that stands out from the competition.
Yoast SEO for Shopify: Your Shopify SEO expert
WordPress fans have enjoyed using Yoast SEO for more than a decade — it’s the most popular SEO plugin for a reason! Yoast SEO is for SEO experts by SEO experts. But we didn't make it for experts only. We've made SEO accessible so everyone working with WordPress can use Yoast SEO and get a fair chance in the search results. Over 13 million websites trust Yoast SEO, and our WordPress app has over 25,000 five-star reviews on wordpress.org. Now, Yoast SEO is also available for Shopify. We're ready to help shop owners get more out of their stores.
Yoast SEO for Shopify not only helps store owners improve their site in a technical sense, but it also comes with an advanced SEO and readability analysis. The app will help you enhance your product page descriptions by suggesting improvements. These suggestions help you make the best product descriptions.
In addition, these analyses also work on your Shopify blog. Content marketing plays a massive role in getting your store noticed on Google. The Yoast SEO for Shopify app helps you write high-quality, readable content that resonates with potential customers.
Yoast SEO for Shopify helps you write awesome product descriptions that serve both customers and search engines
The best structured data for your store
To enhance your Shopify store's organic traffic, it's crucial to capitalize on the benefits of rich results, which increase search visibility and edge out competitors. Yoast SEO provides rich structured data/Schema.org output in JSON-LD format, supporting various types such as Product, Organization, WebSite, WebPage, BreadcrumbList, Article, and Offer. Yoast SEO also ties all its structured data together in a single graph, which helps search engines understand your store.
Additionally, Yoast SEO has integrated with the popular Shopify review apps Judge.me, Loox, Ali review, and Opinew, to generate the necessary AggregateRating schema to show your reviews in Google. Furthermore, the Yoast SEO breadcrumb block can conveniently be added to Shopify themes v2.0 to increase your store's structured data and help boost its organic traffic.
Of course, that's not all the SEO app does. Be sure to check out the product page for Yoast SEO for Shopify or the Shopify SEO app store listing to find out more. In addition to the app, our SEO content gives you all the knowledge, tips, and tricks you need to make the most out of your Shopify SEO.