Keyword research for SEO: the ultimate guide

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Keyword research is an essential part of your SEO strategy. It’s the first step in the SEO copywriting process. Before you create your site’s content, you should find out what search terms your audience uses. Their search terms are your keywords. Based on these keywords, you can start writing useful, high-quality, and findable content. In this post, we’ll take you through the steps involved in keyword research.

Table of contents



What is keyword research?
Why is keyword research important?


Originality versus findability
A video on keyword research


Essential concepts of keyword research


Focus keyword
Long-tail keywords
Keyword strategy
Search intent


How to do keyword research in 10 steps
Quick keyword research
Tips for keyword research


Prioritize your keyword list
A focus keyphrase and its synonyms only need one page
Add related keyphrases to help Google understand your text
Check out results for singular and plural keywords
Use a keyphrase only once


Ready? Start writing!




Are you looking for a guide to keyword research for ecommerce? You can find more information tailored to your needs in this post about keyword research for online stores.
What is keyword research?

Keyword research is part of SEO (search engine optimization). It’s the work someone does to come up with an extensive list of keywords they would like a website to rank for. To obtain such a list, website owners need to dig into their desired audience and search engines. What search terms do people type into Google when looking for a particular product, service, business or type of organization? And what do they expect to find? With this list, website owners can create content that will attract more high-quality traffic to their site. Keyword research is never finished: repeating it regularly is essential to staying up-to-date!