Product page SEO: 5 things to improve

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Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious elements of product page SEO in this post. And we’ll explain why it’s so important to take these things into account. Let’s go!
1. The basics of product page SEO

First things first: a product page on an online store is a page too. This means that all the SEO things that matter for your content pages, matter for your product pages as well. Of course, there’s a lot more to product page SEO. But for now, this will be your basic optimization. Tip: If you offer not-so-exciting products on your site, you may want to read our post on SEO for boring products.
Let’s start with the basics.
1. A great title

Try to focus on the product name. And include the manufacturer name, if applicable. In addition, if your product is a small part of a larger machine (screw, tube) for example, you should include the SKU as well. People might search for that specifically.
2. A proper and unique product description

While it might be tempting to use the same description as the product’s manufacturer, you really shouldn’t. That description might be found on hundreds of websites, which means it’s duplicate content and a sign of low quality for your website (to Google). Remember, you want to prevent duplicate content at all times!
Now, you might think: “But all my other content (content pages, category pages, blog) is unique!” However, if the content on hundreds of product pages isn’t unique, then the majority of your website’s content still won’t be up to par. So make time to create unique content! And if you need help, the Yoast WooCommerce SEO plugin comes with a product-specific content and SEO analysis that helps you produce great product descriptions.
3. An inviting meta description

A product page usually contains a lot of general information, like the product’s dimensions or your company’s terms of service. To avoid Google using that unrelated text in a meta description, you want to add a meta description to your product pages. It’s arguably even more important than adding one to your content pages!
Next, try to come up with unique meta descriptions. This can be difficult sometimes. You might come up with a sort of template, where you only change the product name per product. That’s okay to start with. But ideally, all your meta descriptions should be unique.
4. Pick a great and easy-to-remember URL

We recommend that you use the product name in the URL. However, make sure that the URL is still readable for site visitors! Keep it short and simple.
5. Add high-quality and well-optimized images with proper ALT text

Include the product name in at least the main product image. This will help you do better in visual search. Also, don’t forget video — if applicable.
6. Focus on your product page UX

Last but not least: UX, or user experience. This is an important step, because it’s all about making your product pages as user-friendly as possible. Plus, it’s an important part of holistic SEO. There are many parts to UX, which is why we wrote a post with product page UX examples. Give it a read!