7 tips to get more traffic to your Shopify store with SEO

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You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting decent traffic is the hardest part of running an online store. Luckily, SEO can help you bring a steady stream of customers. Here are seven tips to get more traffic to your Shopify store with SEO.
Table of contents
It sounds easy, but it’s hard: getting a dependable stream of trafficImprove structured data for products and storeWrite great product descriptions, SEO titles, and meta descriptionsBuild solid collection pages in ShopifySet up a blog on Shopify and write high-quality contentSet up an internal linking strategyUse a Shopify SEO app to fast-track the processKeep your store clean and focusedHow to get more traffic to your Shopify store with SEO
It sounds easy, but it’s hard: getting a dependable stream of traffic

Thanks to platforms like Shopify, building and launching an online store has become easier. It’s now so accessible that everyone can run one! But launching a store is one thing; getting customers to your store and getting them to buy something is another!
Many stores are trying to get up and running with all kinds of marketing, with paid ads being very popular. But to get people to notice you, one essential tactic should have much of your attention: Shopify SEO. Doing SEO properly helps you build a stream of traffic that you can depend on.
You can do many things to improve the SEO of your online store, and in this article, we’ll highlight seven. For more tips and tricks, please read our Shopify SEO ultimate guide.
Improve structured data for products and store

A big part of SEO is making your store’s content easy to read and understand for search engines. You can focus on removing any technical hurdles a bot might have to crawl your pages. For the understanding part, structured data is essential.
Schema structured data gives search engines a sort of glossary of your site. You can precisely describe what the different parts mean to search engines with structured data. In addition, you can determine how everything connects by adding as much valuable information for search engines as possible.
There’s structured data for almost every part of your site, but a couple of significant ones for Shopify stores are review and product. These two give Google information about your products and show where it can find customer reviews. It can use this data to understand your products and what people think of them fully.
The result, of course, is a better listing in the search results. Your product might appear as a highlighted rich result with star?ratings and more.
Structured data helps your products get highlighted in Google
It’s vital to get your structured data right. Luckily, several SEO apps in the Shopify app store can help you do this, like the Yoast SEO for Shopify app. Below is an example of product structured data that Yoast SEO outputs automatically for all your products. This is tied into the rest of the structured data for your Shopify store.
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Product",
            "@id": "https://www.example.com/products/example-product/#/schema/Product",
            "mainEntityOfPage": {
                "@id": "https://www.example.com/products/example-product"
            },
            "name": "Example product",
            "image": {
                  "@id": "https://www.example.com/#/schema/image/abc123"
            },
            "description": "Product description",
            "sku": "abc123",
            "url": "https://www.example.com/products/example-product",
            "offers": {
                "@type": "AggregateOffer",
                "@id": "https://www.example.com/products/example-product/#/schema/AggregateOffer",
                "availability": "https://schema.org/InStock",
                "offerCount": 1,
                "lowPrice": 10.0,
                "highPrice": 10.0,
                "priceCurrency": "EUR",
                "url": "https://www.example.com/products/example-product",
                "priceSpecification": {
                    "@type": "PriceSpecification",
                    "valueAddedTaxIncluded": true
                }
            }
        }
    ]
}
Write great product descriptions, SEO titles, and meta descriptions

Another critical piece in getting traffic with the SEO puzzle is product descriptions. Both customers and search engines use product descriptions to learn about your product. It helps them understand the product and how they might experience it. But, simply listing a few features or relying on generic descriptions from manufacturers won’t do — you must stand out and write your own.
Good product descriptions give your store a voice and help build customer trust. It also provides search engines more clues on what to rank those products for — thus increasing the chance of showing up for relevant terms.
The same goes for your product titles and meta descriptions. All of these items offer insights for search engines to rank your products. Plus, they should appeal to potential customers by scanning the search results to pick the correct link. Be sure to put a lot of energy into your product content, which will pay dividends! Yoast SEO for Shopify has several features that can help you do this.
Build solid collection pages in Shopify

While you might want to rank individual product pages, most of the time, the collection pages rank for a higher-level product term. While you might jump at the chance of adding a thousand words of SEO content to your collection pages, that might backfire. Be careful, but test if changes to your collection pages have a positive or negative effect.
Check your collections in Shopify, and don’t make many of them with just one product. Those two might compete if you have a product and a product page collection. If you set them up correctly, fill them with the products needed, and add relevant content, collections can provide the groundwork for your Shopify SEO. Don’t forget to fit them into your navigation.
Don’t forget to add proper metadata on your collection pages, like an SEO title, meta description, images, etc. Please give it a title that adequately describes the product, and don’t forget to add the keyphrase.