WordPress SEO: the definitive guide

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A tutorial to higher rankings for WordPress sites

This is the original WordPress SEO article since 2008, fully updated for 2022!

WordPress is one of the best content management systems for SEO. But even though it gets a lot right “out of the box,” there's much more that you can do to improve your performance. It's time to focus on WordPress SEO!
Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website.
Because you should ingrain proper SEO in all aspects of your online marketing and PR, this guide covers quite a lot of ground! It's a long read, so feel free to use the table of contents below to jump around.
Before we start…

This article assumes that you're using our Yoast SEO plugin, which adds more features and SEO tools to WordPress. If you're not already using it, you can set it up right away with our beginner's guide to Yoast SEO. Please check out the Yoast SEO for Shopify app if you are running a Shopify online store.