5 tips for writing readable blog posts

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Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a quick boost during these difficult times. This post gives you five top tips for writing readable articles. To make improving readability even easier, Yoast SEO offers a readability check! It's available in multiple languages and we add new languages regularly, check out which features are available in your language.
Focus on your audience

Remember the most important advice I can give you: Make sure your text ispitched at the right level for your audience. If you write about LEGO and your content is aimed at kids, then it should be really easy to read. But, if your audience is scientists with a Ph.D., your text can be much more challenging and still be appropriate. The five tips below should, therefore, be seen as guidelines. For some audiences, your text could be made even simpler, while for other audiences the rules will be a little too strict. If you'd like to dive a little deeper into the art of copywriting for both people and SEO, consider taking our SEO copywriting course, part of our Yoast Academy training subscription.