Bathroom group buying is in a dilemma?

ejn2tr4200

Once upon a time, group buying was popular with household enterprises and consumers such as bathrooms. On the one hand, bathroom enterprises can increase sales while publicizing products, on the other hand, consumers can buy products with good quality and low price through group. However, with the fierce competition and the increase of the number of enterprises participating in group buying, not only the profit of group buying is getting lower and lower, but also the consumers'doubts about the quality of group buying products are getting louder and louder. Nowadays, bathroom group buying has fallen into a dilemma.

Too often, consumers are accustomed to group buying.

The initial purpose of group buying is to concentrate resources or make use of idle resources to make low prices. In return, it is the advertising effect. The deadline is set to make consumers feel like this only once and get a bigger discount without affecting the normal pricing of the business. However, with the increasing frequency of group buying activities in all walks of life, many consumers have become accustomed to group buying, resulting in a kind of "aesthetic fatigue". Their enthusiasm to participate in group buying has decreased, and their trust in group buying has also declined. The group buying activities in the traditional industry of bathroom can not avoid this situation. Many consumers are more cautious and less enthusiastic about group buying, which makes many bathroom enterprises embarrassed.

Small revenue, group purchase is not attractive to large bathroom brands

In fact, not only consumers, but also businessmen have been tired of fighting. Bathroom brands hardly participate in group buying activities. "In order to attract consumers, the merchants will inevitably reduce the price very low, but the big brand has been a stable price for a long time, and its profit margin is not big. It takes quality and word of mouth as the advantage to occupy the market, and it is impossible to reduce the price casually for an activity, so there is no big difference between participating in group buying and not participating in it."

More comparisons, group buying for group buying is not worth it

In fact, many bathroom merchants have a lot of complaints about the bathroom group buying activities. For the group buying activities, they are also in a dilemma. It seems that this is a big trend to not do it. Do it, the income is very small, the participants are only blindly seeking low prices, and each event has to be handed over hundreds of thousands of funds to the organizers, which is really hard to please.

At the same time, people's consumption is becoming more and more rational. Many consumers feel that after all, it will take a long time to buy back the bathroom. It is not feasible to just look at the price. Group buying mainly depends on the products. Some group buying price advantages are not obvious. Group buying is not considered. Some advantages are obvious and they like to consider participating. And most consumers will buy more than three, group buying is not necessarily the most cost-effective, some consumers said that the discount in the store is more than group buying.